I received a DM from someone who will remain nameless asking me how to become a brand ambassador and then it hit me that I didn't have content on this blog to send to them. This is the reason for this series. I'm grateful for the DM and I'm happy to present to you:
Promo Life 101
This is a series that will cover the basics of how to get into the promo industry! Read through each series and then go back through to follow the steps. Being a brand ambassador is a serious investment for the client so it's important you have a basic understanding what is all involved whether you plan to be temporary, part-time or full-time.
Step 1 - A Good Headshot
Up first in this series is "Promo Life 101: Headshots." Learn tips on nailing a killer headshot for your promo event submissions and profiles. Find out what to wear, how to pose, and more. Get ready to shine!
Step 2 - Your Resume & Cover Letter
Next on the list is getting your resume together. Through this blog, unlock the secrets to crafting a winning promo resume and cover letter! Find out how to highlight your transferable skills and make a lasting impression.
Step 3 - How To Get Booked
Learn the essential steps to getting booked in the promo industry! From confirming bookings to tracking event payments, this guide has you covered!
Step 4 - Getting Paid
Learn the ins and outs of getting paid in the promo industry. From choosing a bank to tracking your income, this guide has you covered.
BLOG: Promo Life 101: Getting Paid
Step 5 - Patience
Master the art of patience in the promo world! Learn how to navigate the ups and downs, smooth sailing and dysfunction, and speed up your bookings with these 3 tips.
Now check out some of our other blogs to catch up as a newbie:
What It Takes To Be A Brand Ambassador
You will get a ton of different answers to this but here are some things those in the industry forget to tell you because we're used to it by now lol.
You Must Be Able To Handle Rejection Over & Over & Over Again
you won't get every event you apply for so it's okay to apply for events that happen on the same day because you can only book one event for each shift you're available for. You'll learn how to wait on certain events you are aiming for and you'll learn when to pull the trigger on accepting bookings. But there will be events you really want to work and may not get every time. This kind of rejection can be discouraging, but it's a part of the game.
The other rejection you encounter will be once you've gotten booked and finally working the event. Some consumers will see you and not respond to your friendly greeting. Some people only know how to say no by ignoring that you were even talking to them. Some consumers will look you in your face and turn as if they didn't see you. Do not take it personally. Many of them return once they see other consumers stepping into your footprint anyway. So do be discouraged but it can be strange at first.
You Got To Be A Generally Happy Person
If not, you'll get bored and the shift gets even longer when you're bored in this way. You'll meet a lot of people who naturally can turn on their sunlight and shine for the brand they're representing during that activation. No matter what position you're in, it's easy working in this industry for those who can find the happiness within themselves because some of the events you work will have you navigating through events that didn't have its vendors in mind. If you ask me, if you don't think that being a brand ambassador is fun overall, you may be in the wrong industry.
You Must Know How To Bring The Energy
Every activation has their own expectations but the bottom line remains the same. You must be able to generate the right energy that the client is expecting for the consumers are the event to experience. Use the talking points given to you and maintain the energy.
CONCLUSION: Working in the promo world is a whole vibe!
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