Experiential Marketing (also known as "engagement marketing") is not a new industry, believe it or not. Nonetheless, since the 1990s, its popularity is reaching deeper in the mainstream at a rapid pace these days. So what is experiential marketing? Experiential marketing is a marketing strategy where the brand is able to create a positive connection with consumers within a face-to-face interaction. Consumers usually encounter this form of marketing through interacting with a brand ambassador who is a brand cheerleader during an event (or activation, as the industry calls it). These events vary but are targeted to be where the brand’s consumers are (such as a festival, a grocery store, a concert and so on). Nowadays, these activations have become more sophisticated, but with personality!
Here Are 3 Statistics To Consider About Experiential Marketing:
93% of consumers claim that live events have a larger influence on them than TV ads. (Forbes)
72% of customers say they share good experiences with others. (Salesforce)
80% of marketers believe live events are critical to their company’s success. (Bizzabo)
Because of these impactful statistics, experiential marketing events are generally used for brand exposure and lead generation. Whenever consumers interact with your brand, it can leave a lasting impression that affects profits. Imagine what an in-person brand activation can do for a consumer's perspective of your brand!
THE POWER OF EXPERIENTIAL MARKETING EVENTS
L.O.P.I. understands the importance of conveying a brand's message to consumers. This is why each experiential marketing event we coordinate for your brand is customized to fit the brand's personality. Our goal is to always create a positive memory for the consumer that is unique to your brand. We coordinate each activation to stand out from other cookie-cutter events we see too often. Our activation designs are flexible enough to include lead generation, social engagement interactions, event brand awareness, sale promotion and/or to generate social media content for you to use post-event. L.O.P.I. makes sure your brand is spotlighted in a fun and on-trend way to deliver a positive experience for consumers.
Here Are A Few More Statistics To Consider:
89% of consumers are more likely to make another purchase after a positive experience. (Salesforce Research)
68% of sales and marketing teams say events are the best lead generation activity. (Finance Online)
TOP USES FOR EXPERIENTIAL MARKETING ACTIVATIONS:
Brand exposure in the mix of consumer traffic at various events (concerts, stores, festivals, sports games, etc.)
Brand awareness to re-enforce the narrative tied to your brand.
Product launch or test new products to see how consumers may receive them.
Event promotion to help ticket sales.
Lead generation to survey consumers on their views about your brand or increase your email list for email marketing or social media ad campaigns.
"65% of consumers said live events helped them have a better understanding of a product or service, vastly surpassing digital efforts and TV advertising as methods of recognizing and learning about a brand." (Instapage)
If you would like to learn more information about how L.O.P.I. can help your brand, click here.
L.O.P.I. + YOUR BRAND
= GREATNESS
Let Onna Plan It, LLC (or L.O.P.I. for short) is an experiential marketing event planning company. We plan marketing events for brands that want to add experiential marketing tactics as a part of their marketing strategy. Our internal team is collaborative of professionals in the experiential industry that specializes in the needs your brand's activation would entail for success. If you have a concept you want executed, we can handle that for you. If you want us to brainstorm an experiential plan for your brand, we can handle that as well. Our team can coordinate your activation, run your event and submit ROI reports for your records.
Here is a list of the top services L.O.P.I. offers:
There are so many brands just getting word about what the experiential marketing industry is, but you're here to see what the industry can do for your brand!
EXPERIENTIAL EVENTS
L.O.P.I. will plan, execute and conclude your experiential events (referred to as activations) on behalf of your brand. We will plot out what it is your brand's event would need, source those needs, and create a "run of show" that fits your brand's voice. Consumers need to connect with your brand's message so we put together activations that achieves just that. These activations are usually stationed at a location or event where consumers are already going to be at such as festivals, shopping centers/malls, trade shows, grocery stores, sports games, and more.
STREET TEAMS/GUERILLA MARKETING
Sometimes a brand just wants to be visible and get the word out about their brand and what their brand has going on. L.O.P.I. coordinates street teams that not only does that, but we make it a point to add a social engagement component as well. The street teams we put together are social butterflies and know how to approach consumers in a way that gets them excited about your brand in a positive light.
STAFFING
Imagine your brand being at an event you want your brand to have a presence at, but you don't have anyone available to work the event. L.O.P.I. can recruit who you need to staff your promo event. We understand that your personnel can't be everywhere at once. We understand that it can be expensive when you want your brand to have a presence at an event that isn't local to your personnel. No worries, because L.O.P.I. has many promo friends who love working activations. We will assemble a team capable to get the job done!
ACTIVATIONS, DEMOS & SAMPLINGS
We understand your brand is unique and may need a different approach to consumers. Your brand's product may need to be demonstrated in front of consumers. Or maybe you want consumers to have a first-hand experience of your brand by being able to sample the product. Here with L.O.P.I., we are able to train our product specialists to your brand's specifications to ensure consumers understand your product on-site.
Here Are A Few More Services We Provide:
SOCIAL MEDIA CONTENT
L.O.P.I. understands that posting to social media is a whole department of itself. The biggest part is the CONTENT to post. Social media is a driving force in marketing. Graphic designers can be pricey and off-trend with what's trending on social media. We have social media influencers who can create a package of content that your brand can use to keep you on-trend.
LEAD GENERATION
Collecting leads that produce sales is very challenging for many brands. L.O.P.I. specializes in generating leads through the activations we coordinate. Imagine the leads you could have within the same day we execute an activation for your brand. Now imagine how quickly your sales can increase from those leads from consumers who had a fun experience with your brand through our activation for you.
SOCIAL ENGAGEMENT
l..O.P.I. has a list of options to enhance your activations with a social engagement component that fits your brand's personality. Sometimes your brand needs options on how to connect with consumers during their activation. Our L.O.P.I. team has experience in what works and what doesn't work. We are able to keep your brand on top with our activation.
PROMOTION & BRAND EXPOSURE
Your brand's activation doesn't have to be a layered situation. Sometimes all your brand is looking to do is get in front of the consumer visually. This can happen in many forms: hanging posters, passing out flyers, demos/sampling, conducting activations during events, social media influencers, etc. L.O.P.I. can help your brand decide what efforts your brand needs to accomplish your experiential marketing goals.
Set up an appointment with L.O.P.I. and we'll help you figure it out for free. Book a free consultation today, click here.
BRAND AMBASSADOR VS. BRAND INFLUENCER: WHAT'S THE DIFFERENCE?
We get this question a lot from brands, and it is a legit question to have. You hear these terms interchanged so often they now seem as if they are the same thing, but they are not the same thing. Here's the difference between a Brand Ambassador and a Brand Influencer.
A BRAND AMBASSADOR is known by many names "promo model," "brand model," to name a few or B.A. for short. A B.A. is a person who is staffed to represent your brand during an activation. They are brand cheerleaders! They engage with consumers who are present at the event of which your activation is located. When L.O.P.I. coordinates your brand's activation, we make sure to give our B.A.-s information to learn about your brand so they can help consumers connect with your brand and have a positive experience. When we double these interactions with lead generation efforts, your brand can now use the data to further generate sales. It's the social engagement during the activation that motivates consumers to participate in the lead generation portion of the activation. The better the social engagement, the more willing consumers are to experience your brand.
"84% say one positive experience can make them a lifetime customer." (Acquire Convert)
Whereas a BRAND INFLUENCER (or Influencer for short) is generally a person who creates content to post on their personal social media or blog to influence their following to patron the brand they are promoting in their post. The followers of the Influencer generally trust the Influencer and are more inclined to patron the brand they promote. The rates for Influencers vary according to the number of likes they get, the size of their following and the impact of their influence. Influencers are leveraging their ability to have an influence over their audience so they are usually particular about which brands they promote. They understand their following and have a keen insight about the kind of influence they have. Therefore, an Influencer is sensitive to their own personal brand because them promoting untrustworthy brands cause mistrust amongst their following. Unlike a B.A., who is stationed at a location to work an activation. B.A.-s have a talent to connect with strangers at an event within a few seconds to get them intrigued about your brand.
"63% said they “trust what influencers say about brands more than they trust the brand’s advertisements.” (Forbes)
You will OFTEN see these two terms interchanged as if they are the same or the terms are used improperly. It's shocking how many sources blur the difference between the two. Nonetheless, it's important to know the difference.
SO WHICH SHOULD USE FOR YOUR NEXT MARKETING STRATEGY?
Set up a free appointment with L.O.P.I. and we'll help you figure it out for free. Message us about a free consultation today, click here.
LEAD GENERATION: WHERE THE MONEY RESIDES!
Imagine your brand being at an event filled with consumers of your target demographic. Now imagine having an event activation that's set up with brand ambassadors who are pulling in leads on behalf of your brand. How many leads do you think our brand ambassadors could collect for your company at just one event, let alone a campaign of events (if need be)? As experiential marketing becomes more popular, brands are beginning to understand that these activation events can be more than just brand exposure. So what are you waiting for?
If your brand is a start-up... lead generation is a great method to jump-start your connection with consumers. L.O.P.I. will plan an activation that can multi-task your efforts to reach your demographic through experiential marketing tactics.
If your brand is already established... lead generation through our activation events will improve the quality of leads you acquire. L.O.P.I. put together events that give consumers a deeper understanding of your brand's value and what your brand can do for them. We create experiential experiences that enhance brand loyalty.
If your brand has a new product or service to launch or an event to promote or have a new offer for consumers... lead generation is sure to get the job done. Here at L.O.P.I., we design our activation events to service the purpose our clients desire to accomplish.
According to Finance Online, 68% of sales and marketing teams say events are the best lead generation activity.
No matter if it's B2B or B2C, L.O.P.I has the talent to coordinate an activation event that can help your brand collect an array of data from consumers that your brand can use to improve sales, your product/service, email marketing campaigns, social media ads, strengthen brand loyalty and brand presence to name a few benefits. L.O.PI. has a knack for curataing activations that builds excitement around your brand. We plan activations with social engagement components that inspire consumers to connect to your brand. While connecting with these consumers, our brand ambassadors can collect data such as consumer opinion, consumer personal contact information, or the opportunity could be used to promote what's new with your brand, gain more followers, create social content, etc. Lead generation is an extension of your brand's marketing strategy.
BRAND EXPOSURE
+ LEAD GENERATION
+ PROMO TEAM
+ L.O.P.I.
= AN AWESOME ACTIVATION
PLOT TWIST: L.O.P.I. can help you with lead generation even if you don't want to do an activation event. Brick & Mortar, eCommerce, Pop-Up shop, we can help you too!
If you would like to learn more information about how L.O.P.I. can help your brand, click here.
HOW LEAD GENERATION CAN IMPROVE YOUR BRAND'S SOCIAL MEDIA PRESENCE.
If you don't know, Facebook is one of the top social media tools that brands use to reach B2C consumers. Whereas, LinkedIn is the top social media tool to reach B2B consumers. L.O.P.I. understands the power of leads and how that data can help you target your audience better on social media.
HERE'S A TIP YOU CAN USE ON YOUR NEXT SOCIAL MEDIA AD:
On Facebook when your brand places an ad, Facebook gives you options on who you want to see your branded ad. Select the option to use zip codes. If you gather zip codes from your lead generation data, then your brand would be able to gather where your demographic is physically located. Analyze which zip codes are common amongst your leads. Use those zip codes to determine who will see your ad based upon those zip codes. This will allow your ad to circulate in areas consumers are already familiar with your brand. Being visual to your loyal consumers re-enforces their experience with your brand.
"After following a brand on social media, consumers continue to engage in various ways. 91% visit the brand’s website or app, 89% will buy from the brand and 85% will recommend the brand to a family or friend." (Sprout Social)
Sales teams tend to trash a lead after a short period of time, but your leads still have value when you use the data for targeting consumers on social media. With this understanding, it's now important to know the priority your actual content should have when you include social media as a part of your marketing strategy. This is the reason L.O.P.I. helps compose the data collected with lead generation during each activation we coordinate. We also understand that content is a challenge for many brands and can be really frustrating for brands to handle in-house. The trouble of posting to social media is a task within itself, but then to create the actual content is even heavier these days. Graphic designers can get pricey and influencers may not be the direction you want your brand to go. For this reason, L.O.P.I. offers services to create social media content for your brand. In fact, one of the top four reasons consumers will unfollow a brand on social media is irrelevant content (45%). (Sprout Social) You want clever videos because TikTok is booming right now, we have TikTokers on our team. You want better post graphics that are on-trend, we have content creators on staff. Your product needs better story images that resonate with the audience, we can produce that too.
If you would like to learn more information about how L.O.P.I. can help your brand, click here.
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